Tag Archives: Youtube

How To Use YouTube For ECommerce Sales

Video marketing works for every sector and especially eCommerce sector can go with the better results by concerning the video as their key in marketing strategy. YouTube platform is more than the social for networking platforms which provides the marketers with a possibility for the interaction and reach the customers.

YouTube video ranks at the top place in search engines. So, being an eCommerce YouTube marketer itself brings advantage to the eCommerce marketers online. eCommerce is a growing sector of the web.

There is a huge competition across the various marketing places like Amazon, Flipkart and many other e-commerce shopping sites. It becomes challenging to grab the consumers’ attention towards your new e-commerce site from this competition.

Ways To Use YouTube For ECommerce Sales
YouTube is the best destination to increase the visibility of your eCommerce store online. YouTube videos has good ranking on major search engines especially on Google search engine. Here are some best ways to get more sales leads using the YouTube for eCommerce.

Go with short video content:

YouTube platform provides the eCommerce marketers with various types of ads such as TrueView ads, Banner ads and much other type of ads which can helps your eCommerce business to drive sales.

The short video content has the better engagement with the audience as the audience doesn’t like to watch the long form of content.

Create YouTube channel for your brand:

Create branded YouTube channel with perfect logo and design of the channel along with the attractive and interesting Metadata which plays a great role in achieving good exposure and reach. So, always go with best keywords to get good exposure.

Make frequent uploads and cross promote your eCommerce site:

Upload the videos frequently and get impressive impression from the viewers. Cross promote your eCommerce video link on to the various social media platforms like Facebook and encourage the audience to get connected with your YouTube video.

The Shoppable videos:

Shoppable videos are the new trend today. YouTube was allowing the marketers in creating the Shoppable videos which has greater demand and good results on YouTube platform.

The Shoppable videos can increase the sales of your eCommerce as they can directly take the customer to your site landing page after the user clicks on to the product in the video itself.

How To Increase YouTube Visibility For Your ECommerce Store

YouTube curates quality videos for its users basing on the relevancy and the quality as the main considerations. So, it is important to maintain the relevancy and the quality of your videos to get identified among the millions of YouTube videos on the YouTube platform.

eCommerce YouTube marketing was in practice by some millions of eCommerce stores with a variety of videos and ads. So, here are some ways to increase your visibility for your eCommerce stores. Here are the Ways to increase visibility using the YouTube.

Create a Channel for your eCommerce stores:

Create a separate channel for your eCommerce store by creating best background, titles, description of the channel while creation. This will have an impact on the visibility on Youtube.

Use Google paid advertising services:

By using the Google AdWords, you can make your video searchable in the search engines which can helps you to increase the visibility levels. Include appropriate AdWords in the description and the video titles and tags which can helps you more.

Create and upload product related or services related videos with the name of your eCommerce stores:

Create product videos by explaining your products and the services to the viewers in a different interesting ways and capture their attention.

Include your eCommerce stores URL in videos:

The audience can click on to the URL to know more about your eCommerce store if they like your videos on Youtube. So, there are good chances to get visibility.

Increasing Of Sales With ECommerce YouTube Channel

Ecommerce companies were looking forward to raise their sales. an official channel of the business can help them towards their target in which they can approach with the trailers of their channel innovatively to attract the audience towards the trailer which can leads to brand awareness in the people.

The channel helps the eCommerce to market their products with different types of videos to increase the branding and sales.They can also add different YouTube channel art along with the graphical content for the explanation of their brands on YouTube.

The channel description also very helpful for the marketers, YouTube can give the options to share towards the cross platforms which is a good opportunity for the marketers to share their trailers and product related videos to the wide range of audience on the web.

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Blokchain-browser makes its way into Youtube

Brave, the blockchain-based browser initiative that raised $35 million in an ICO earlier this year, is making its first major move to build an ecosystem that rewards publishers in a new kind of way.

One of the selling points of Brave is that it uses its token (BAT, Basic Attention Token) to disrupt the current financial norms of online publishing. The company wants to reward users for browsing the web, while also helping to make advertising less intrusive and more relevant. In another important focus, it wants to use BAT to let readers reward content makers whose websites they visit.

That’s where its new push this week is focused on. Brave is giving its users a total of 300,000 BAT tokens — worth around $60,000 — over the next 30 days. Users typically earn tokens by using Brave, but this promotion will put additional credit in there, which can then be given directly to publishers or YouTube channel operators.

That’s a fairly major move given that Brave claims to have one million monthly users and, on the publisher side, over 1,100 websites and 600 YouTube channels as content partners. YouTube was added to the platform last month.

Users will get a maximum of $5 in BAT over the next 30 days — or until the token allocated is reached — which will be added to their Brave payment wallet. That wallet can be used to ‘tip’ websites that they visit based on time spent on the site.

The default, for example, allocates the total tip jar based on the percentage of time that a Brave user has spent on Brave-verified websites and YouTube channels. It can be overridden, however, to allow a user to tip whatever they like to whichever website they like.

In effect, Brave is boosting the wallets of its users with this offer giving them greater potential to tip their favorite content creators, who can convert the BAT into fiat currency.

“It is one of many steps toward dealing users back in for a fair deal, and dealing out the toxic middle players,” Brave CEO Brendan Eich, who was formerly in charge of Mozilla, told TechCrunch in a statement.

“We are moving from good-will contributions to user grants to private ads that share the bulk of the gross ad revenue with the user, without any targeting or tracking by remote parties (including Brave),” he added.

read more here: techcrunch.com

YouTube suspends Channel Over Child Exploitation Video Concerns

YouTube is facing a fresh brand safety crisis as a number of brands have suspended advertising on the platform after it emerged their ads were run against content showing exploitation of young children. Brands including O2, Which? and Dropbox have suspended advertising on YouTube after The Times and The Sun flagged a series of ad enabled videos showing children in pain and distress. YouTube responded by removing one of the offending channels, and removing or demonetising the videos highlighted by the two newspapers.

YouTube has spent the year recovering from previous brand safety concerns, where advertisers found their ads were playing alongside extremist content, leading around 250 companies to stop advertising on the platform. Many have since returned, convinced by YouTube’s efforts to tighten its content filtering, but now doubt is being cast again on its ability to control its content as large channels featuring monetised disturbing content involving children have been pulled into the spotlight.

The Times singled out a channel called Toy Freaks which has run since 2011 and drawn over seven billion views where a man posted videos of pranks he pulled on his two young daughters, causing them pain and distress, as well as bizarre footage of him and his daughters crawling around and spitting liquid on each other. The Sun described some of the videos, which have since been taken down, where the man filmed his daughters screaming in distress at frogs and snakes being placed in a bathtub with them, and crying after being spoonfed baby food. YouTube analytics specialist SocialBlade estimates the channel could have earned anywhere between £544k to £8.7m per year.

Belinda Winder, a forensic psychologist and head of the sexual offences unit at Nottingham Trent University told Times that some of this content is designed to appeal both to children and to adults “who are not simply paedophilic but who also suffer from sexual fetishes involving pain and abuse”.

YouTube has now taken down the Toy Freaks channel and blocked or demonetised similar disturbing content on other channels, and says it will redouble its efforts to filter out and remove this type of content. “We take child safety extremely seriously and have clear policies against child endangerment” it said in an official statement. “We recently tightened the enforcement of these policies to tackle content featuring minors where we receive signals that cause concern. It’s not always clear that the uploader of the content intends to break our rules, but we may still remove their videos to help protect viewers, uploaders and children. We’ve terminated the Toy Freaks channel for violation of our policies. We will be conducting a broader review of associated content in conjunction with expert Trusted Flaggers.”

read more here: videoadnews.com

OTT Content on YouTube Offers New Ad Opportunity

Over-the-top streaming services are big traditional TV advertisers gaining viewers, but when it comes to connecting with fans, they’re increasingly going online, according to Zefr, which helps marketers target viewers on YouTube and Facebook.

Zefr says that over-the-top shows are among the most popular content on YouTube, and while a lot of traffic is generated by official channels, fan content is also generating billions of views, making YouTube a potential place for advertisers to connect with fans of those shows.

In its recent TV 3.0 report, Zefr found that 77% of the views of Netflix related content was driven by fans. There are more than 81,000 fan channels on YouTube versus 10 official channels. Those fan channels had 4.7 billion fan views and 46.8 million fan engagements, compared to 1.2 billion views and 10.9 million engagements on the official sites.

“The study shows something we’ve known for a long time, which is fan communities that are watching OTT content are going to YouTube when they want to extend the conversation,” says Zefr co-CEO Rich Raddon.

The trailer for season 2 of Netflix’s Stranger Things quickly attracted about 9 million views on YouTube.

“You see a lot of advertising of Netflix shows on YouTube, It’s a really fertile ground because of all the activity that’s going on in these communities,” YouTube is a great place because we know the younger streaming audience is very tech savvy. It’s a great place to mine for new subscribers or new subscribers of content. “

Zefr wouldn’t say if Netflix is a client, but said it frequently works with OTT companies.

The top over-the-top show on YouTube is HBO’s Game of Thrones. It is followed by an older HBO show, ‘Sex and the City’.

The rest of the top ten are Stranger Things, Orange is the New Black, Last Week Tonight, Marvel’s Defenders, Curb Your Enthusiasm House of Cards, Narcos and 13 Reasons Why.

Advertisers can buy commercials in these shows on HBO or Netflix, but there are opportunities to be near that popular content on YouTube.

“If you’re a marketer at Netflix, if you’re a marketer at it Hulu or Amazon Prime and you’re releasing 80 feature films you know in a year, how do you target appropriately the audience that would be interested in that kind of content,” says Raddon.

Radon says movie studios and TV networks have been using entertainment-related content on YouTube to promote films and series.

But there are opportunities for marketers of other products as well.

“Advertisers that are used to buying specific content can capitalize on the scale of YouTube,” says Toby Byrne Zefr’s president.

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YouTube living room viewing up 70%

Viewers now watch more than 100 million hours of YouTube in the living room every day, up 70% compared to last year, according to Alphabet CEO Sundar Pichai.

Speaking on the Google parent company’s third quarter earnings call, Pichai said that YouTube users spend an average of 60 minutes a day on mobile – but noted that growth “isn’t just happening on desktop”.

YouTube’s living room expansion comes as the video service continues to invest in new subscription models – particularly in the US where its live television service YouTube TV is now available across two thirds of the country.

“YouTube Red, our first foray into the subscription market, is on track to release over 40 original shows this year,” added Pichai.

YouTube claims more than 1.5 billion users globally and Pichai said that ads on the video service “continue to deliver the highest viewability rates in the industry”.

“YouTube now has a 95% ad viewability rate, which is significantly higher than the average 66% viewability rate of other video ads,” he said, noting an “industry shift to six-second bumper ads”.

On the call, Pichai described YouTube as one of Alphabet’s “three big bets” – alongside Google Cloud and its hardware business, which recently launched a host of products including the Google Home Mini voice assistant and Google’s flagship Pixel 2 smartphone.

“YouTube continues to see phenomenal growth as the premier global destination where people go to watch video,” said Pichai.

“Three of the key areas we are focused on are strengthening the existing community, continuing to drive growth, and expanding our subscriptions business. On the community side, we are helping create meaningfully interactions that bring creators and fans closer together.”

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YouTube’s Teen Viewers Complain of Too Many Ads

YouTube is accessed daily by more US teens than any other social platform, but these viewers also say it has too many ads.

More than four in 10 teen YouTube users ages 12 to 17 say there are too many ads on the platform, according to a January 2017 survey from Forrester Research. eMarketer projects that 23.2 million 12- to 17-year-olds will watch digital video monthly this year.

Snapchat and Instagram were tied as the two platforms teens were least likely to feel had too many ads. Just over one in 10 teen users of each platform complained about excessive ads.

But a heavy ad load hasn’t deterred teens from using YouTube. The study also found that 77% of teens use it daily, compared with 55% who use Facebook, the second most popular social network among the demographic.

Teens appear willing to put up with ads on YouTube, along with other services like Facebook, which 26% of users said had too many ads.

The type of ad being served may have an effect on whether or not teen users notice how plentiful those ads might be.

“Teens might think there are too many ads on YouTube because YouTube ads are pre-roll or sometimes mid-roll video ads that users have to either watch, or click to skip after a few seconds,” said Debra Aho Williamson, principal analyst at eMarketer.

“They may be more likely to skim right by ads that appear on Facebook or other social platforms, as the ads are native to the service,” she said.

An earlier study by IPG Media Lab and YuMe found that pre-roll ads—the kind commonly served on YouTube—were considered the least interruptive video format by US internet users overall.

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Verizon Ends Its YouTube Boycott

Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns about the kinds of content appearing near its brand.

John Nitti, chief media officer at Verizon, says the company has hired Integral Ad Science, an outside ad analytics company, to verify both that it’s only paying for ads that have a sufficient chance to be seen and that those ads aren’t running near anything offensive, violent or otherwise unsuitable.

Verizon is still testing Integral Ad Science’s solution for YouTube, but expects to return its spending on the platform to normal if all goes well.

Third-party verification focused on viewability and brand safety are missing from both YouTube, which is owned by Google, and “other partners that have a large amount of user-generated content uploaded on a daily basis,” Nitti adds. (Update: Google points out that it has supported third-party viewability reporting on YouTube via companies such as Integral Ad Science, Moat and Double Verify since 2015.)

“This is an overall industry issue that Verizon is trying to address across the board, not just with Google and YouTube, but with all of our partners,” Nitti says. “The need to have consistency and measurement and for us to deploy the Verizon standard is pinnacle to get to the transparency that every marketer deserves.”

In addition to Verizon, major brands including AT&T, PepsiCo, Procter & Gamble and Johnson & Johnson said they were freezing their ad spending on YouTube earlier this year after press reports about ads appearing next to content like ISIS videos.

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YouTube’s Is In the Living Room and Advertisers Want in

There’s a great migration happening among the citizens of YouTube, and it’s not in the direction one might assume.

Although most digital content producers, including YouTube, are fixated on mobile phones and producing short-form shows for audiences on the go, YouTube viewers are increasingly firing up the TV set.
“Our fastest-growing area is the big screen, the TV,” said Sarah Ali, head of living room products.
In 2016, viewership on TV screens grew 90% compared to 2015, according to YouTube. And in 2017, viewership on TV screens is set to rise another 90%, the company said. It would not release the number of people viewing on TV screens.

With televisions now internet-connected, app-enabled and smart-speaker assisted, it’s easier to stream over-the-top — also referred to as OTT or streaming-video — to the larger screen, which is likely why an increasing number of YouTube’s 1.5 billion viewers are channel surving like the “old” days of TV.

YouTube is undergoing a transition that touches on more than where people view. The brand safety revolt this year prompted the company to hold creators, some with big followings, to higher standards. The full impact of that is yet to even play out. The move to the living room, however, could ultimately prove helpful by giving more prominence to professional content and de-emphasizing reliance on the “creator class.”

To be sure, YouTube is not the only beneficiary of this migration. Companies like Roku are attracting more consumers. Apple TV and non-traditional players like Facebook and Twitter are building TV apps to offer their brand of internet videos on demand.

Here’s a broader view of the landscape. 50% more advertisers.

The living room is recognized as a more lucrative territory to hook consumers. A YouTube viewer spends 30% more time watching NBC’s content when it’s on TV versus mobile or a laptop, said Mark Marshall, exec VP-entertainment advertising sales group at NBCUniversal. YouTube, in general, is a growing platform for NBC, with a 30% increase in minutes watched across all screens, Marshall said. But NBC’s YouTube clips on TV are growing faster—minutes watched were up 65% year-over-year.

That’s still fewer minutes than mobile and laptop, but changing viewer habits are clearly presenting new opportunities for digital advertisers to place commercials that resemble the ad breaks of TV’s heyday. “In the upfront this year, we will have 50% more advertisers buying YouTube than last year,” Marshall said.

Advertisers have been chastened—even a bit shell-shocked—by the mobile revolution, and the digital domination of Facebook and Google. Mobile, for instance, still accounts for 60% of all YouTube viewing, according to Marshall.

Mobile has grown so unforgiving to brands that Facebook and Google developed six-second video spots, so advertisers get used to snappy messaging.

The OTT market is offering an alternative to that mobile mindset, and media players like Hulu are luring brands with 15-second and 30-second commercial interruptions. YouTube is phasing out the 30-second spot, but advertisers still get 15 seconds, which shows advertisers just how much time they can expect to get in front of consumers, which is not much.

Roku, with 23.1% of the U.S. connected-TV device market, is the leader in OTT boxes, which are hubs for apps like YouTube, Hulu, Amazon Prime and traditional broadcasters trying to reach an audience that no longer buys cable packages. Google Chromecast and Amazon Fire TV sticks are No.2 and No. 3 among streaming devices, according to eMarketer, and 170 million people in the U.S. plug into connected TVs.

Over-the-top boxes and connected TVs account for 32% of ads that run alongside what’s considered premium digital content—shows and movies with respectable production values, according to Freewheel, a video ad-tech platform. Four years ago, connected TV devices accounted for only 2% of such ads, it said,
“We’ve been very public about how much audience has shifted back to the large screen,” said Scott Rosenberg, Roku’s svp of advertising. “In this new world, there are thousands of apps and channels, and getting consumers to tune into your show, it becomes an interesting and a hard problem.”

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YouTube: What’s Your Video Strategy There?

We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor’s site to see what the differences are.

Quite often, one of those differentiators is video. There are several types of videos that can be produced, but explainer videos, how-to videos, and customer testimonials are the most impactful for businesses. How-to and style videos on YouTube receive an average of 8,332 views Tweet This!, the most popular category next to entertainment videos.

If it’s time to compete with video content, I’d recommend your company put together a balanced strategy:

Put aside a significant budget for an explainer video that’s up to 2 minutes long. Remember that this video is going to stick with you for a while, so ensuring consistent branding, removing any time-specific mentions, and teasing the future would be a great strategy. An animated video that performs well may be $5k to $10k – but a great return on investment.
Take every opportunity you can to film testimonial videos. Even if it means that you hire film crews and send them to your customers, you should absolutely invest in it. Testimonials are indicators of trust that can not be beaten. They can also be repurposed for written content throughout all of your digital and print mediums. Don’t underestimate the power of an emotional testimonial on your company.

Work on thought leadership videos that spotlight the human resources and culture of your company that differentiates you from competitors. For efficiency, we often schedule an entire day or two of shooting of the leaders of the business. By doing this, we can create spotlight videos that focus on one person at a time, or we can mix and match thematic videos on different topics.
Don’t forget that videos aren’t just a fantastic asset for your site, YouTube itself continues to lead online searches next to Google. Optimize your YouTube channel and each of your videos for maximum impact. Produce other videos on a regular basis to build subscribers and start a community of your own.

What’s around the corner? Live video. YouTube is jumping heads first into the live streaming game. We’re still early, but sometimes that’s the best time to jump into an emerging technology. Before the big brands make the investment, smaller agile businesses can take advantage and drive some great market share. It’s definitely a gamble – but we’ve seen it pay off over and over again.

This infographic from Visual Z Studios will provide you with the overview of how critical this channel is when working with video.

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OTT viewers watch more Netflix than Amazon, YouTube and Hulu combined

Netflix continues to loom large over the OTT video market and new numbers show that’s translating to an overwhelming command over total U.S. OTT viewing hours.

According to ComScore, Netflix accounts for 40% of all U.S. OTT viewing hours. That’s good enough to account for more than Amazon’s (7%), YouTube’s (18%) and Hulu’s (14%) shares combined.

While Netflix leads the pack in terms of penetration in Wi-Fi households at around 40%, Hulu is leading the charge in terms of average viewing hours per month per household at close to 30.

Hulu is also leading the top four video services in terms of engagement with viewers. Typical Hulu households average 2.9 hours of viewing per day, while Netflix averages 2.2, Amazon averages 2, and YouTube, somewhat surprisingly, averages 2.1.

ComScore said the increase in YouTube’s engagement times can likely be attributed to the service’s transition over time toward including more long-form content.

While other SVODs are outpacing Netflix in engagement times among viewers, Netflix is still likely out front in terms of the popularity of its original series.

Demand for Netflix originals is on average 8 times higher than that for Amazon’s originals, according to a study by Parrot Analytics released earlier this year.

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