62 Must-Know Live Video Streaming Statistics

Live video took the world by storm in 2016, and we’ve got the live streaming statistics to prove it. Our streaming experts have compiled a list of need-to-know live video statistics that will teach you exactly what you need to know about livestreaming. Find out how audiences are engaging with live video, their favorite platforms, and which industries are leading the live video revolution.

1. 81% of internet and mobile audiences watched more live video in 2016 than in 2015.

2. Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%.

3. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

4. 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.

5. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content.

6. 45% of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer.

7. Video quality is the most important factor for 67% of viewers when watching a livestream broadcast.

8. 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos.

9. 86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.

10. YouTube reports mobile video consumption rises 100% every year.

11. Average time spent for video on mobile is 2.8 minutes for VOD and 3.5 for livestreams.

12. Average time spent for video on tablets is 7.1 minutes for livestreaming versus 4.1 minutes for VOD.

13. Average time spent for video on desktop is 34.5 minutes for livestreaming versus 2.6 minutes for VOD.

14. According to Tubular Insights, viewers spend 8X longer with live video than on-demand: 5.1 minutes for on-demand vs. 42.8 minutes for live video content. As brands compete for eyeballs in the newsfeed, live is a key differentiator.

15. By 2016 video ad spending will reach $5.4 Billion according to Break Media.

16. 92% of mobile video consumers share videos with others, according to Invodo.

17. 40% of young mobile users report watching native forms of video on their smartphone more frequently than they were a year ago.

18. Live video is outpacing the growth of other types of online video, with a 113% increase in ad growth yearly.

19. Compelling content is the primary motivator for live online viewing.

20. 45% of internet users view at least one online video over the course of a month, according to comScore.

21. 100M internet users watch online video every day.

22. The global VOD market in 2016 is about $16.3 billion.

23. VOD accounts for 16% of the Digital Media Market.

24. 4X as many consumers would rather watch a video about a product than read about it.

25. Users spent 10 billion hours per month watching Netflix for a total of 42.5 billion streaming hours in 2015.

26. According to Deloitte, 70% of Netflix users binge-watch shows. Among millennials, 35% did it on a weekly basis.

27. Hulu has streamed 700 million hours even though they have 9 million subscribers compared to Netflix’s 81 million.

28. Amazon Prime is gaining more traction with 54 million members at the end of 2015, a 35% jump from the previous year.

29. By 2019, online video will be responsible for four-fifths of global Internet traffic.

30. In the US, online video will be responsible for 85% of domestic internet traffic.

Live Video Statistics For Business

31. 75% of executives watch work-related videos on business websites at least once a week.

32. According to Forbes, 59% of executives would rather watch a video than read text.

33. 79% of websites that feature video use third party hosting.

34. 96% of B2B organizations are using video as part of their online marketing.

35. 73% of B2B organizations report positive ROI from video marketing.

36. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

37. An introductory email that includes a video improves an increased click-through rate by 96%.

38. Digital marketing spend will grow from $57.29 billion in 2014 to $103.37 billion in 2019.

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8 Video and Social Marketing Stats That Got My Attention This Week

It’s been an unusually strong week for video and social media data points, especially if you are Facebook Inc. Check out the eight stats that grabbed our attention in recent days:

1. Imitation works
Instagram has been relentlessly copying Snapchat’s video features in recent months, and that strategy appears to have worked. Instagram said it now has 200 million people using its Snapchat-like Stories feature on a daily basis. So that feature alone on the Facebook-owned platform is more popular than Snapchat’s app, which has 158 million daily users.

2. Getting the message
Facebook Messenger is increasingly popular, and its vp of messaging products, David Marcus, said the application now has more than 1.2 billion monthly users. The app had 500 million users at the end of 2014, so its growth has been impressive.

3. Everyone’s doing Facebook ads
Facebook announced Monday that it has more than 5 million advertisers worldwide, with nearly 50 percent of them creating their campaigns on mobile devices.

4. Billion-dollar aims
Nextdoor, an online community platform that essentially combines the classic message board with Craigslist, hopes to emulate a degree of Facebook’s success. The startup spent its first five and a half years building a sizable audience of social-media patrons more interested in what’s going on down the street than what their friends are up to in other time zones. With the possibility of getting to 100 million users by the end of the decade, it’s now rolling out advertising for the first time, and its own revenue forecast is noteworthy.

“We think it will be $1 billion by 2020,” said Nirav Tolia, CEO of Nextdoor. “Look at the Yellow Pages; it’s still a $40 billion business in the U.S. … Over the last nine to 12 months, we’ve been getting more than 1,000 incoming advertising requests per week.”

5. Cord cutters test the ‘Tube
YouTube TV has been widely available for eight days now, and 147,300 smartphone and tablet users have downloaded the $35-a-month service so far, according to mobile-data company Apptopia. For the sake of comparison, consider that Dish Network’s Sling TV, another option for cord cutters at $20 a month, reportedly has anywhere between 1 million and 2 million subscribers.

6. More OTT
Speaking of over-the-top TV, Netflix and Amazon currently dominate the game. According to a Forbes report, Netflix will have 128 million U.S. users this year, per eMarketer, encompassing 66 percent of OTT video consumers. The New York-based research firm, meanwhile, reportedly stated that Amazon will have 85.3 million viewers this year, representing 44 percent of the market.

7. Video explosion
Video content shop Studio 71 has 1,200 channels on YouTube with more than 6.7 billion monthly views and is claiming a 95 percent year-over-year growth in views. Read more about Studio 71’s NewFronts plans here, including a pitch about brand safety.

8. Direct growth
Instagram revamped its Instagram Direct messaging feature, which now has 375 million monthly active users, up from 300 million last November.

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