Tag Archives: social

Social Video: Its Hip to be Square

Video creation platform Wochit has published its Q3 social index providing insight from its analysis of over 10,000 Facebook videos, created by more than 200 publishers. These videos were published on 300+ Facebook pages between June 2017 and August 2017. One of the most notable trends found is that increasing the number of videos shared yields disproportionate gains in views and engagement, On average, publishers that increased their video production saw their video views triple.

The report includes comparisons with Q1 and Q2 findings of 2017, illustrating emerging trends in the industry. Some of the big findings of Q3 include:

Publishers already making video create nearly 50 per cent more in Q3

Pages with more video attract more followers
Engagement shifts to Reactions over Likes
Square videos prove massively more engaging than horizontal
Midroll, high engagement lift popularity of longer videos
The 1 per cent continues to get nearly half of all views, over half of all shares
Latin American audiences are by far the most engaged
Publishers Committed to Social Video Doubled Down in Q3
Publishers who created videos in both Q2 and Q3 had an average production increase of 48.5 per cent in Q3.

These publishers also saw significant increases in engagement, averaging a 52.3 per cent lift in views, 65 per cent growth in Likes and a 62.3 per cent rise in the number of Shares.

For publishers who increased production in Q3, Wochit found a disproportionate impact on view counts. These publishers doubled their video production, on average, yielding a 3x more video views.

More Videos Means More Followers

There is a strong connection between the number of videos posted to a publisher’s Facebook page and the number of followers for that page. In fact, eight out of the 10 most followed publisher’s Facebook pages in Q3 published at least five videos a day.

In Q3, publishers posted an average of 40.3 per cent more videos per page than during Q2. At the same time, the average number of followers increased by 33K to 870K (compared to 837K in Q2).

Reactions Rise while “Likes” Slide

In a previous study of viral videos, Wochit observed that 80.9 per cent of those reaching the one-million-view landmark elicit strong emotions. So, it’s not surprising to see that the number of Reactions on videos continue to increase, moving up 66.9 per cent in Q3. The traditional “Like”, however, is decreasing, down 21.2 per cent from Q2. Wochit sees this audience behaviour simply as an indication that the videos on which they are interacting are drawing out deeper feelings than a simple thumbs up reflects.

read more here:
http://advanced-television.com/2017/11/01/social-media-study-more-video-attracts-more-followers/

Gen Z increasingly turning away from text-based online content and traditional TV

Younger Internet users (ages 13 to 17) are moving away from text-based online content and TV, while spending more time on video and social.

According to a recent report in eMarketer, although millennials (ages 18 -34) spend more time with video and social, unlike their younger counterparts, they report that they are not cutting back on their time with other media.

Although Gen Z and millennial groups agree they are spending more time streaming full-length TV shows and movies, they are also watching more short online video. Gen Z is watching 35% less TV, with 22% saying they pend less time with blogs compared to a year ago. Further, 11% said they are spending less time with publisher sites or apps.

Emarketer reports this trend from a survey by market research agency Leflein Associates who polled 1,173 US internet users ages 13 to 34.

While the older age users (ages 18 to 34) were more likely to say they were watching more TV, among the younger group, 40% said they were watching the same amount of TV as last year, while 35% said they were watching at least a bit less.

According to Nielsen data for Q4 2016, US teens age 12 to 17 spend 13 hours, 54 minutes per week watching TV.

Ariana Grande Benefit Concert clocks 79 million views

Ariana Grande’s One Love Manchester benefit concert drummed up massive viewership on YouTube, Facebook, and Twitter over the weekend. The event, which served to commemorate and raise money for the families of the 22 victims who were tragically killed in a terrorist attack at Grande’s Manchester tour stop last month, clocked 79 million total views on Facebook, the company said.

In addition to more than 2.6 million reactions, 775,000 shares, and 380,000 comments, Facebook Live said that its stream — unlike those of YouTube and Twitter — enabled fans to use its Donate button to give directly to the One Love Manchester Fund. Using this tool, Facebook helped raise $450,600 from 22,700 donors — and counting — for the cause. All told, organizers of the event said they raised $2.9 million for the fund during the live broadcast.

“All the donations will be directed to the One Love Manchester Fund and will benefit charities that help victims of terror worldwide,” wrote Facebook COO Sheryl Sandberg in a post expressing her sympathy for the victims and gratitude for the Facebook community’s support in the wake of the harrowing incident. “While the concert came out of a tragedy, it’s a beautiful example of how people can come together during the darkest times and prove love wins over hate — always.”

YouTube’s stream of the three-hour-long event on Grande’s Vevo channel, meanwhile, totaled 11 million views — though videos from individual performances posted to the BBC Music channel have also racked up millions of views apiece. The most popular is Grande’s duet with Miley Cyrus of Don’t Dream It’s Over, which has 7 million views.

read more here:

http://www.tubefilter.com/2017/06/06/ariana-grande-benefit-concert-79-million-views-facebook/