Until recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according to a new Pew Research Center survey. Today, roughly half (51 per cent) of US teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.
This shift in teens’ social media use is just one example of how the technology landscape for young people has evolved since the Center’s last survey of teens and technology use in 2014-2015. Most notably, smartphone ownership has become a nearly ubiquitous element of teen life: 95 per cent of teens now report they have a smartphone or access to one. These mobile connections are in turn fuelling more-persistent online activities: 45 per cent of teens now say they are online on a near-constant basis.
The survey also finds there is no clear consensus among teens about the effect that social media has on the lives of young people today. Minorities of teens describe that effect as mostly positive (31 per cent) or mostly negative (24 per cent), but the largest share (45 per cent) says that effect has been neither positive nor negative.
These are some of the main findings from the Center’s survey of US teens conducted in March and April 2018. Throughout the report, “teens” refers to those ages 13 to 17.
Facebook is no longer the dominant online platform among teens
The social media landscape in which teens reside looks markedly different than it did as recently as three years ago. In the Center’s 2014-2015 survey of teen social media use, 71 per cent of teens reported being Facebook users. No other platform was used by a clear majority of teens at the time: Around half (52 per cent) of teens said they used Instagram, while 41 per cent reported using Snapchat.
In 2018, three online platforms other than Facebook – YouTube, Instagram and Snapchat – are used by sizable majorities of this age group. Meanwhile, 51 per cent of teens now say they use Facebook. The shares of teens who use Twitter and Tumblr are largely comparable to the shares who did so in the 2014-2015 survey.
For the most part, teens tend to use similar platforms regardless of their demographic characteristics, but there are exceptions. Notably, lower-income teens are more likely to gravitate toward Facebook than those from higher-income households – a trend consistent with previous Center surveys. Seven-in-ten teens living in households earning less than $30,000 a year say they use Facebook, compared with 36 per cent whose annual family income is $75,000 or more.
It is important to note there were some changes in question wording between Pew Research Center’s 2014-2015 and 2018 surveys of teen social media use. YouTube and Reddit were not included as options in the 2014-2015 survey but were included in the current survey. In addition, the 2014-2015 survey required respondents to provide an explicit response for whether or not they used each platform, while the 2018 survey presented respondents with a list of sites and allowed them to select the ones they use. Even so, it is clear the social media environment today revolves less around a single platform than it did three years ago.
When it comes to which one of these online platforms teens use the most, roughly one-third say they visit Snapchat (35 per cent) or YouTube (32 per cent) most often, while 15 per cent say the same of Instagram. By comparison, 10 per cent of teens say Facebook is their most-used online platform, and even fewer cite Twitter, Reddit or Tumblr as the site they visit most often.
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