Tag Archives: CBS

Could 2018 Be The Year Of The OTT Breakthrough?

Consider, next year Netflix will spend as much as $8 billion on content, potentially more than any other media or technology company.

Amazon will continue its own investment in OTT, and will be given a signal boost thanks to its high-profile simulcasts of NFL “Thursday Night Football,” along with the Amazon Video app addition to Apple TV.

AT&T, in its latest earnings report, said streaming video subscribers jumped by 300,000 subscribers, while its traditional pay-TV customer base had a net loss of 90,000 subscribers.

Meanwhile, according to an FCC filing, AT&T is developing an Android-powered and DirecTV-branded OTT video hub that appears likely to be released in short order. Assuming AT&T’s acquisition of Time Warner is approved by regulators, the company will have a vast swath of content, including HBO, to entice new customers to start streaming.

If you’ve been watching the World Series over the last week, you’ve certainly noticed it was “presented by YouTube TV,” with a reminder that you could watch the games without a cable subscription through the service.

Hulu is also launching its bundled OTT video service.

CBS plans to significantly increase its content spend on original programming for its CBS All Access service, and will be rolling out a sports streaming service in the coming months. Disney will launch an ESPN streaming service sometime next year, though the details of what sports it will include remain under wraps for now.

2018 feels like a tipping point. Every major television company will have a dedicated streaming service by the end of next year, while the powerful technology trio of Google, Amazon and Netflix continue to invest and expand their subscription video offerings. And technology will make it easier than ever to watch OTT video on our TV sets, while mobile phones continue to feature screens well-suited to watching video.

For advertisers, these products present new opportunities: to advertise on sports events that may have a loyal following, but are not big enough to air on traditional TV. To advertise on new video bundles with a largely millennial consumer base. To use the scale of a company like Google or AT&T to reach key constituencies not served well by existing video products.

read more here:
https://www.mediapost.com/publications/article/309463/could-2018-be-the-year-of-the-ott-breakthrough.html?edition=105891

CBS is going global with OTT

CBS is providing a model for what OTT delivery can be and somehow the rest of the network tv world is missing the boat. This week CBS made a few momentous announcements. One is that CBS All Access is going to become available outside of the US. NBC, ABC and Fox do not have that sort of reach at the moment nor have they made any announcements indicating a plan for it. Hulu, which of course is the easiest way to stream content from those networks without having an authenticated app has grown considerably over the past year domestically but the service is not available to over seas viewers.

It can’t be overstated that a major part of Netflix’s growth has been due to its international reach. What will be interesting is to see if CBS expands its offerings to cover programming that is popular in the regions it expands to or will partner with terrestrial broadcasters overseas to offer live streaming in the same way it does in the US.

Even without international expansion, the network has seen strong results so far. CBS owned Showtime has proven successful as an over the top product as well. CBS says that there are over 4 million subscribers to Showtime and CBS All Access combined, while not on the scale of Netflix and its 128 million plus users, it is solid growth for a relatively new service.

That is not the only thing CBS is rolling out though. It will be launching an OTT sports channel in the same vein as CBSN. Why is that important? Because CBSN is a free 24-hour service. The network is available via its website, apps on a number of platforms as well as through the CBS All Access app. While the news is live, it does not show the actual CBS Nightly News program. Though it should be noted that it did air a 2016 presidential debate live.

The question on the minds of cord cutters, of course, is whether CBS will put live sports on the internet or will it be a free 24-hour sports news network. There are now numerous examples of online operations streaming sports including Facebook’s MLB streaming, Amazon, and the NFL have a pact for Thursday Night Football and Twitter has deals to stream MLB, PGA and WNBA games.

read more here:
http://thestreamingadvisor.com/cbs-ott-going-global-while-competition-is-still-stuck-in-the-mud/

Netflix in top 4 ‘must-keep’ viewing options

Scandal’s Olivia Pope had better watch her back, because House of Cards’ Frank Underwood is coming for her, warns consultancy firm Solutions Research Group, noting that ‘must-see’ TV is giving way to ‘much-stream’ TV, with Americans increasingly likely to name streaming services such as Netflix, Hulu and Amazon Prime Video among their most valued entertainment options.

These services reshaped Solutions Research Group’s 10th annual Must Keep TV Report, which interviews American consumers about which TV channels and services they regard as a must-have in their households.

Netflix ranks fourth overall in its first appearance in the study. It finished behind ABC, CBS and NBC but ahead of FOX. This is the first time in the study’s 10-year history that the Big Four networks failed to occupy the top four spots, with Netflix’s emergence pushing FOX into fifth place. Rounding out the top 10 are ESPN, HBO, Discovery, PBS and CW.

History came in at #11 this year, followed by AMC at #12, unchanged from last year. HGTV is the momentum brand of the year, coming in at #13, up six spots from #19 in 2016.

The three largest streaming brands – Netflix, Amazon Prime Video and Hulu – were included in the tracking for the first time in 2017. They performed extremely well as a group, all landing in the top 25 for the full 12+ population, coming in at #4 (Netflix), #14 (Amazon Prime Video) and #22 (Hulu).

The top two news cable channels appear stronger than ever in terms of viewer engagement. CNN came in at #15 overall, neck-and-neck with FOX News at #16. The two rivals have been this close together only once in the study’s 10-year history, in 2008 – when CNN was ranked #14 overall and FOX News came in at #18.

CNN is the clear choice among Americans under 50, coming in as the #15 ‘must keep’ TV brand among 18-49, far ahead of FOX News at #28. Among affluent households – those with income of over $100,000 – FOX News is seen as slightly more important, ranking #8, compared to CNN at #12.

Sports cable channels continue to perform well among men 18-49: ESPN is #5 overall, and the #1 cable channel in this demographic for the 10th straight year. Fox Sports 1 and ESPN 2 are ranked #20 and #25 respectively, similar to their previous positions. Fox Sports 2 dipped slightly in the past year, while NBC Sports is up slightly.

More US households now have a streaming service than a DVR, which means that digital-era services will continue to grow in importance, particularly among younger Americans.

The three streaming brands included in the study all ranked highly among 18-34s, with Netflix and Hulu in the Top 10: Netflix claimed the top spot while Hulu came in at #9. Amazon Prime Video was a hair outside the Top 10, coming in at #11.

Network and general cable brands with momentum in the younger demographic this year include: NBC, CW, FX, HGTV, History and Travel.

With ABC, CBS, and NBC ranking #1, #2, and #3 respectively, Netflix elbows its way in at #4, with FOX rounding out the top 5 ranking for Women 25-54.

Amazon Prime Video debuts at #8 for this demographic, putting two streaming services in the top 10 and speaking to the importance of being able to access entertainment on their own schedule.

Movers gaining top 10 status this year include CW at #7 (its first time in the top 10), HGTV (#9, its second time in the top 10 in the past 10 years) and ESPN. Hallmark Channel broke into the top 20 for the first time since tracking began in 2007, and is now ranked #19 among Women 25-54, its best showing since 2007.

In 2017, 72 per cent of those interviewed included at least one of the big four networks (one or more of ABC, CBS, NBC, FOX) on their ‘must keep’ channel list. While that is still a strong majority, it represents an 11-point drop from the historic high of 83 per cent in 2007.

read more here:

http://advanced-television.com/2017/07/13/netflix-shoots-to-top-4-among-must-keep-viewing-options/