Tag Archives: analytics

Survey: 58% UK smartphone owners watching video – while walking

More than half (53 per cent) of 16-75-year-olds in the UK use their smartphones while walking – the equivalent of around 22 million people – according to the latest research from Deloitte. For younger consumers aged 16-24, the proportion rises to 74 per cent. Worryingly, more than 4.5 million people (11 per cent of respondents) also admit to using their smartphones while crossing the road. This proportion almost doubles for 16-24-year-olds (21 per cent).

Deloitte’s seventh annual Mobile Consumer Survey, State of the smart, which analyses the mobile usage habits of 4,150 people in the UK, has found that 85 per cent of 16-75-year olds now own or have access to a smartphone. This is an increase of four percentage points from 2016 and 33 percentage points from 2012. For 18-24-year-olds, market penetration is at a record 96 per cent.

“Most people can relate to ‘smartphone zombies’, either through being one or bumping into one,” noted Paul Lee, head of research for technology, media and telecoms at Deloitte, comments. “But this is just one indication of just how infatuated we are with these devices, for better or worse. While we may be glued to our smartphones, it is important to acknowledge that these devices are also, increasingly, the glue that is binding society together, and will soon become the primary way to communicate, interact and transact with customers and fellow citizens.”

Swipe out
Deloitte’s research shows that the UK’s continued love of smartphones continues to affect almost every aspect of daily life, including night-time. Among 16-19-year-olds, two-thirds (66 per cent) check their phones in the middle of the night, double that of all UK respondents (33 per cent). More than a quarter of ‘screenagers’ (26 per cent) actively respond to messages they receive after falling asleep at night.

More than a third (34 per cent) of respondents look at their smartphones within five minutes of waking, and over half (55 per cent) do so within a quarter of an hour. At the end of the day, more than three-quarters (79 per cent) check their smartphones within the last hour before going to sleep.

Deloitte’s research also reveals that half of all UK meals taken at home with friends or family, approximately 20 million per week, are disrupted by individuals using their smartphones.

“If the first 10 years has been about changing our social lives, the next 10 years will be about changing our working lives,” predicted Dan Adams, UK lead partner for telecoms at Deloitte. “The smartphone’s attractiveness lies in the fact that it is the definitive multi-purpose consumer device: a digital Swiss Army knife with a set of tools that is millions of apps deep.”

“Importantly, what goes on behind the smartphone’s screen is only getting smarter through machine learning, facial recognition and other technological advancements, so it is a device that will continue to offer an ever-widening array of benefits and challenges for years to come.”

Call to attention: awareness of usage
For the first time, this year’s research has captured smartphone owners’ self-awareness of their device usage. Two-fifths (38 per cent) of respondents believe that they are using their phone too much –around 15.5 million people. Significantly, this perception is most apparent among younger consumers: 56 per cent of 16-24-year-olds believe they are overusing their phone. By comparison, just 16 per cent of those aged 55-64 think they use their phone too much.

In addition, 60 per cent of parents believe their children use their phone too much, and 41 per cent of respondents in a relationship think their partner is spending too much time on their phone.

Of respondents who believe they use their phone too much, 14 per cent are making an effort to control their usage, and are usually succeeding; 34 per cent are making an effort, but are not normally succeeding and a quarter (26 per cent) are not trying to control their usage, but would like to.

“With every year the smartphone is becoming easier and more enticing to use,” added Lee. “The question is: are we at the point at which smartphones have become almost too good for people to cope with, and if so, what remedies might be required? Interestingly, the steps that people are taking to control smartphone usage have a common theme: removing temptation.”

read more here:
http://advanced-television.com/2017/09/20/survey-58-uk-smartphone-owners-watching-video/

Mobile video consumption flattens

According to the Q2 2017 Global Video Index from video software and services provider Ooyala, video consumption on mobile devices stayed essentially flat in the second quarter of 2017. The quarter’s report also tracks global variances in video consumption including greater Q/Q growth for tablet viewing, mobile growth in global markets, as well as emerging trends in online video advertising.

For the second consecutive quarter, long-form content — greater than 20 minutes in length — now represents the majority of time spent watching video across all screen sizes, with mobile devices being the platform of choice between 2.4 to 3.3 times more than personal computers.

Much of that is due to the increasing amount of premium content that services are now making available to all devices. As longer content becomes more prevalent, an increasing number of users — across all demographics — are as comfortable watching longer form content on smaller screens as they are watching it on big screens. And they’re simply watching more content in general.

By device, data finds long-form content now represents:

– 96 per cent of all time spent watching video on connected TVs, down marginally from 98 per cent the quarter before;
– 82 per cent on tablets, also up slightly from 81 per cent in Q1;
– 53 per cent on computers, down from 65 per cent in Q1;
– 53 per cent on smartphones, marginally down from 55 per cent in Q1

Global video consumption

Mobile viewing continues to be a major driver of OTT growth, despite the plateau in growth in Q2 2017. Although mobile plays were dominant in every region, Ooyala found that mobile plays in Asia pacific made up nearly three quarters of all plays at 72 per cent, the highest in the world, a 21.9 percent variance in consumption over North American viewers. EMEA at 12.6 per cent and Asia Pacific at 14.1 per cent saw the highest percentage of tablet plays.

Regionally, the study finds:

– In EMEA, mobile plays represent 57.7 per cent of all video plays, up from just 54.1 per cent in Q1;
– In North America, mobile represents slightly more than half of all video plays; for the fourth consecutive quarter;
– In APAC, 72 per cent of all video plays are on mobile, up from 61 per cent in Q1;
– In LatAm, mobile plays topped 56 per cent. After consecutive quarters of mobile play share increasing 7.5 per cent in Q4 2016 and 8.4 per cent in Q1 2017, mobile this quarter grew just 0.1 per cent

read more here:

http://advanced-television.com/2017/09/15/mobile-video-consumption-flattens/

Engagement with Instagram Videos Is Surging

Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time—and still may prove to be.

According to new data from social media analytics firm NewsWhip, photos are typically still generating higher engagement levels than videos among Instagram users. (NewsWhip counted a “like” or a comment as engagement, which it also called a “content interaction.”)

But engagement numbers for videos posted to top media publisher accounts worldwide increased by 53% year over year in May, surpassing the 46% growth rate seen for photos over the same timeframe.

Some news and media organizations appear to be taking note of video’s appeal among Instagram users, and a select few have been adding such content at a furious pace. Sports Illustrated, for example, posted just eight videos to its Instagram account in May 2016, but upped that figure to 325 this May. ESPN, for its part, more than doubled its number of Instagram videos over the same period.

Sports-focused site Bleacher Report outpaced any other publisher by posting 479 videos on Instagram in May 2017. The Turner Broadcasting System-owned site seems to have figured out a winning formula for driving engagement on the platform.

NewsWhip found that Bleacher Report logged more than 74.5 million content interactions in May—more than 10 times the second-place finisher, Fox News, among the platforms it examined. BuzzFeed News also saw an impressive improvement in its content interaction figures, with engagement levels increasing by 687% between May 2016 and May 2017.

There’s an obvious reason for the spike in the number of videos posted to these media properties’ Instagram accounts: Publishers have increasingly been turning to video ads to bolster their bottom lines. According to a forecast from Dentsu Aegis Network, worldwide ad spending on digital video will jump 25.4% next year.

The trend of increased social video advertising is reflected in sentiments expressed by those overseeing ad budgets. An April survey of marketers in the US carried out by cloud-based video creation company increase spending on Instagram video ads over the coming year.

read more here:
https://www.emarketer.com/Article/Engagement-with-Instagram-Videos-Surging/1016454