The Video Monetization’s Holy Grail – Yuval Fisher

As we all know by now, television has been evolving toward a more personalized experience. Recently, the ability to view high-quality content on devices attached to a broadband Internet connection has obliterated place and device limitations and further hastened the multicast-to-unicast transformation of video consumption.

As these alternatives to the traditional video-consumption model increase in availability, quality and ease of use, so does the advertising inventory and monetization potential for video service providers and broadcasters who manage them. As a result, the media broadcast industry has been on a quest for the “holy grail” of video monetization: Dynamic Ad Insertion (DAI), or the ability to deliver fresh, relevant and targeted ads to smartphones, PCs, tablets, connected TVs and virtually any device that receives live or on-demand video programming. The good news is that the industry has come some way in this journey and demand for DAI for linear and on demand content is growing.

Rather than broadly broadcasting loosely targeted ads whose value is diluted by crudely matching regional demographics with audience demographics, video service providers can now deliver targeted, relevant and current advertisements on an individual and/or device level. This means more powerful, resonating ads than ones placed en masse on a channel, driving higher Cost Per Thousand (CPM) revenue for service providers while benefiting consumers and marketers alike.

Today, these refreshed ads in linear and on demand content are taken for granted, because the ad decision is made right at the time that the content is watched. But the onslaught of next generation services, such as cloud digital video recorders (cDVRs), which enable users to record linear content and play it back on any device at any time – whether the content aired a second ago, a month ago or years ago – presents new monetization opportunities and technological challenges. For one, ads in time-shifted content go stale in a matter of days, resulting in no payment from advertisers and rendering them unprofitable. They may also have little or no relevance to the audience.

In order to replace a stale national ad with a refreshed, targeted one, you have to first know where in the stream the ad played. This requires sophisticated ad discovery technology that recognizes and finds all ads in the video stream for subsequent replacement. Rather than letting consumers watch stale, irrelevant or unprofitable ads, ad discovery enables service providers to dynamically deliver a relevant ad. Not only does this open new content monetization opportunities, it enables marketers to reach consumers with more relevant information, reducing chances for consumer frustration.

read more here: http://www.multichannel.com/blog/mcn-guest-blog/quest-video-monetization-s-holy-grail/410340

How to Make Money With OTT


How do you drive online and OTT video content consumers “down the monetization funnel” that will make your content profitable? Sinclair Broadcast Group’s Ben Miller takes viewers step by step through that process, including how to leverage “casual viewer” channels like YouTube and Facebook to convert casual, occasional consumers of your content to dedicated subscribers that will make your brand successful.

Watch the video here:

http://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Video-How-to-Make-Money-With-OTT-115581.aspx?CategoryID=430

 

HBO outguns Netflix in SVOD customer satisfaction

It may have just released robust results for 2016, cementing its leadership in subscription video-on-demand (SVOD) but Netflix is not at the vanguard when it comes to customer satisfaction says Strategy Analytics.

In its Digital Media Strategy Analytics Strategies service report, the analyst ranks HBO Now as highest for customer satisfaction in 11 of the 14 categories of SVOD services examined. The report measured customer satisfaction is select categories across three key areas: the number and availability of TV shows/films, how easy it is to find them, and the overall value of the service.

Read more here:

http://www.rapidtvnews.com/2017012045855/hbo-outguns-netflix-in-svod-customer-satisfaction.html#axzz4WJDVrUSx

ABI Research Sees Service Providers Switching from Channel to Linear OTT Video over Traditional TV

Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favor of new products that use over the top (OTT) technologies to compete with Amazon and Netflix. With OTT competition significantly increasing in mature pay-TV markets, ABI Research forecasts that live linear OTT video services will grow to approximately $7 billion dollars of worldwide revenue by 2021, from a little more than $1 billion in 2016. Continue reading at: http://www.walb.com/story/34297321/abi-research-sees-service-providers-switching-from-channel-to-linear-ott-video-over-traditional-tv

OTT TV VIDEO CONTENT