HBO outguns Netflix in SVOD customer satisfaction

It may have just released robust results for 2016, cementing its leadership in subscription video-on-demand (SVOD) but Netflix is not at the vanguard when it comes to customer satisfaction says Strategy Analytics.

In its Digital Media Strategy Analytics Strategies service report, the analyst ranks HBO Now as highest for customer satisfaction in 11 of the 14 categories of SVOD services examined. The report measured customer satisfaction is select categories across three key areas: the number and availability of TV shows/films, how easy it is to find them, and the overall value of the service.

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ABI Research Sees Service Providers Switching from Channel to Linear OTT Video over Traditional TV

Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favor of new products that use over the top (OTT) technologies to compete with Amazon and Netflix. With OTT competition significantly increasing in mature pay-TV markets, ABI Research forecasts that live linear OTT video services will grow to approximately $7 billion dollars of worldwide revenue by 2021, from a little more than $1 billion in 2016. Continue reading at: http://www.walb.com/story/34297321/abi-research-sees-service-providers-switching-from-channel-to-linear-ott-video-over-traditional-tv