The Math of OTT: A Formula Of Addition, Not Subtraction

With 820 million connected video devices in the U.S. and hundreds of different streaming services, the over-the-top video ecosystem is about delivering more to the consumer. The Video Advertising Bureau (VAB) just released it latest report.

More…Distribution
71% of Internet users use an OTT service at least once a month

More…Content
Consumers have a voracious appetite for content, in fact a large majority of OTT HHs (70%) also have a multichannel subscription

More…Choice
Nearly one-third of OTT subscribers hold 3 or more means of accessing OTT content, an eight-fold increase over just the last two years

More…Convenience
45% of streamers say it’s important to them to be able to watch TV programs “on the go” while 81% say it’s important to them to watch TV programs whenever they want

More…Advertising Opportunities
Currently, advertising comprises 45% of all online video revenue and is projected to grow to almost 60% over the next 10 years

65% of people who use a second screen while streaming have looked up info on a product that’s been advertised in a TV show

To learn more about VAB’s competitive OTT video ecosystem, click here to download the report.