Global viewers will average 47.4 minutes of online video viewing in 2017, forecasts media buying agency Zenith. That’s up from 39.6 minutes the previous year. Nearly all of that increase will come from mobile devices, where online video viewing will grow 35 percent to 28.8 minutes per day. Looking ahead, it should grow another 25 percent in 2018 and 29 percent in 2019 thanks to an increased use of mobiles, better screens, and faster mobile connectivity.
Viewing time on non-mobile devices (including connected TVs, desktop computers, and laptops) will grow only 2 percent in 2017 to 18.6 minutes per day. Within that area, Zenith sees connected TV streaming time rising, while desktop and laptop viewing times are decreasing. Viewing times on non-mobile devices will actually shrink by 1 percent in 2018 and 2 percent in 2019.
This data comes from Zenith’s Online Video Forecast 2017, and includes all online video sources such as video sharing sites and subscription services. In 2019, mobile devices will make up 72 percent of all online video viewing, Zenith says, up from 61 percent in 2017.
All this video viewing will lead to an increase in advertising on streamed video. Zenith predicts the global online video ad market will reach $27.2 billion U.S. this year, an increase from 2016’s $22.2 billion U.S. It should grow by 21 percent in 2018 and 17 percent in 2019, reaching $38.7 billion U.S.